How tough is it building a B2B brand from scratch in our ever-changing world? Jenny Sagström is the CEO and founder of Sköna, a B2B creative agency based in San Francisco and Stockholm. She discusses all thi...
Articles
GSK rebranded by Wolff Olins ahead of healthcare firm’s proposed demerger
In its most significant corporate change for 20 years, the update to GSK’s brand identity by global consultancy Wolff Olins was designed to reflect a change to its purpose, ambition, strategy, and culture. GSK retains...
It’s time Middle Eastern brands focus on building distinction rather than carving out differentiation
Is the concept of brand differentiation overrated? Brenda Kassir, chief strategy officer at Livingroom Communication, explores this theme and demonstrates how brands from the Middle East should instead be more distinc...
Mother Design brands first all-electric raceboat championship E1
Ahead of the inaugural racing season in 2023, the sports entertainment brand’s new look was revealed at the Venice Boat Show. London and New York-based agency Mother Design was responsible for the new visual identity...
Five minutes with David Kimpton
David Kimpton is the founder of London-based Kimpton Creative. His design consultancy won big at the Transform Awards Europe 2022, scooping up two golds, a silver, a bronze, and the prestigious Grand prix award for it...
DLMDD adds classical soundtrack to TFL’s Elizabeth Line
The specialist sonic branding agency, working with the world-renowned Chineke! Orchestra, brought the sound of Strauss’ instantly recognisable Blue Danube to London’s newest railway, the Elizabeth Line....
Can you afford not to create a 3D brand?
Katy Rea is the founder of Battalion, a design studio and creative agency based in Manchester and Berlin. She discusses how the implementation of 3D branding can create a more purposeful identity in make-or-break situ...
Singapore named as home for Transform Awards Asia 2022
Transform magazine has confirmed that its Asia awards programme, which celebrates the transformative power of brand strategy and design in the region, is set to be hosted in Singapore later this year. The decision was...
Brand experience agency Siegel+Gale creates digital transformation for Jacobs
The international technical professional services firm had its static website reimagined as its design shifted from dry information into a tool which better represents Jacobs’ team aims of connecting people, perspecti...
What comes first: business strategy or brand strategy?
Mohamad Badr is the chief strategy officer and head of growth at Dubai-based Brand Lounge. He outlines his belief here that a company’s business strategy must follow its brand strategy, not the other way around....