Articles

Patrick Honein, founder of integrated marketing agency Sputnik Floyd, discusses his firm’s highly successful project with the Ras Al Khaimah Tourism and Development Authority which won two golds, a silver and a bronze...

Ahmad Al-Saadi, the general manager at Gulf Advertising in Business (ADinB), questions whether it is strategically important to design for life to create a successful sustainable brand....

Following on from the success of the inaugural Transform Awards India, the awards programme will be back for a second successive year. Transform remains committed to recognising and celebrating the very best brand tra...

Now in its ninth iteration, the Transform Awards MEA continued to celebrate the transformative power of branding and rebranding in the Middle East and Africa. The very best in corporate and consumer-facing rebranding...

Paul Domenet, partner and communications director at London-based agency Free The Birds, talks about the brilliance of Leonardo da Vinci. He argues agencies can use him as an inspiration, even in the year 2022....

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

Veb Anand, chief strategy officer at Principle, makes the case for strategic brand implementation. The origins of modern brand consulting can be traced back to the 19...

Tom Gilbert, executive creative director of Design Bridge Shanghai, discusses alternative thinking and solutions to brand inconsistencies in media and sales channels which can plague brand governance....

London-based Lewis Moberly created a bespoke typeface called ‘Susie’ to combat the difficulties some customers were having in reading the text on the brand’s website and communications. Named after Tropic Skincare’s f...

The New York-based brand architect agency was tasked with bringing together the two largest American fresh produce and floral associations – Produce Marketing Association (PMA) and United Fresh Produce Association (UF...