Rob Baiocco is the co-founder and chief creative officer at The BAM Connection, a Brooklyn-based agency in New York which works primarily with ‘adult’ brands, such as cannabis, alcohol and OTC pharma. The firm has bee...
Articles
US period care and wellness brand Cora undergoes emotionally relevant rebrand
The firm’s new brand identity was designed by Mother Design, an independent agency based in London and New York, with the aim of cementing its reputation as a leader in the menstrual care category. The agency adapted...
New York-based design agency Lippincott transforms brand identity of Plug Power
The electrical equipment manufacturing company, now known just as ‘Plug’, aims to become a leader in the field of green energy. Its project with Lippincott saw the formation of a new, purposeful brand strategy which s...
Transform Awards Europe 2023 now welcoming entries
Transform Awards Europe is proud to announce it is open for entries. Now in its 14th iteration, it remains the only awards programme to celebrate the transformative power of brand strategy, creativity and design throu...
Natural adaptogenic supplement brand designed by London-based B&B Studio
In designing The Herbtender’s full brand identity, including naming, brand positioning, creative strategy, brand design and packaging, the agency brought the latest entrepreneurial endeavour of Laura and Mark Neville...
Smith &+ Village rebuilds luxury fudge retailer brand from the ground up
British confectionary brand Fudge Kitchen’s makeover by the London-based agency was driven by the need to highlight the expressive and performative side of the business. The project involved the creation of a new colo...
What to do when you win?
Lobber Levin, senior strategic writer at Scandinavian consumer brand agency Everland, explains the power of being a rebel brand and the pitfalls to avoid once you succeed in your mission....
Designing for the Sensory Revolution: Insights from the Pentawards Spring Festival
The Pentawards was founded in 2007 to recognise excellence in global packaging design. Following its recent digital Spring Festival, its marketing manager, Jennifer Clements, talks Transform readers through new insigh...
LoveGunn redesigns visual identity of match-worn and autographed football shirts company
MatchWornShirt, who sells football shirts which have been worn and autographed by professional players from around the world, had its brand identity, brand strategy, packaging design and brand guidelines reimagined by...
How user experience sound design can benefit your product and brand
Ruslana Kruchek, co-founder of VP Production audio agency in Odessa, Ukraine, analyses the ways brands can utilise sound design. She also argues it is worth doing for reasons of inclusivity, capturing an audience’s at...