Articles

Lenval, a private, non-profit hospital in Nice which specialises in paediatrics, child psychiatry and medical social services, sought a complete rebrand. Hoping to redesign the brand to match the healthcare provider’s...

Rachel Brandt, head of creative at Code3, discusses the history of the digital marketing agency, the challenges of managing creatives, and how these difficulties may be overcome....

Renamed ‘TGI Fridays’ in the UK once again, the American-inspired cocktail bar and restaurant chain underwent an identity transformation at the hands of London-based brand value agency Boldspace. Acting as a significa...

The Château Cramirat, a Templar landmark located in southwestern France, now acts as a contemporary innovative space which hosts international branding firm Dan Alexander & Co, as well as other companies base...

Meg Beckum, executive creative director at global design consultancy Elmwood, discusses the pivotal role of healthcare design in connecting minority narratives. Imagi...

Scott Markman, president of MonogramGroup, argues the importance of brand integrity, as demonstrated through the use of branded Zoom backgrounds. As brand consultants...

The Design Lions aim to honour visual craftsmanship, with 34 Lions being awarded this year from nearly 1,000 entries by the Cannes Lions jury. In the awards’ 70th anniversary, the big Design winner this year was Micro...

ADinB’s creative director and partner, Hala Sabbagh, argues for the importance of cross-cultural thinking in the MENA region. Design has always solved problems, but t...

Cannes Lions is back with a bang and celebrating its 70th anniversary. Here’s a roundup of all the best brand design and strategy action from the first day of Cannes Lions International Festival of Creativity 2023, li...

With nearly 140 entries from around the world selected for shortlist, large brands to make the grade include Nike, McDonald's and Ford. Some of this year's most c...