In the first of his monthly Transform columns on the A-Z of logo design, Pentagram’s partner and creative director, Angus Hyland, explores the logo origins of everybody’s favourite Swedish band, ABBA....
Articles
Phytor ‘passionate’ brand developed by Noat
Straits Biopharma, a manufacturing institution in Singapore which creates pharmaceutical-grade plant biologics products, sought the help of the British brand design agency to position its new brand, Phytor. Noat was r...
Mastercard holds ground as Best Audio Brand, says amp
![Best Audio Brands 2023 [Cover Image]](/media/14673/best-audio-brands-2023-cover-image.png?anchor=center&mode=crop&width=316&height=160&rnd=133313084450000000)
Global sonic branding agency amp has released its annual Best Audio Brands Index. Running for a fifth straight year, the report ranks 250 of the best audio brands in 2023, with Mastercard, Shell and Aviva all finishin...
Michelin star restaurant Woven by Adam Smith updates brand identity
As part of a refurbishment to Coworth Park, a Dorchester Collection five-star hotel, Magpie Studio rebranded its restaurant, now named ‘Woven by Adam Smith’. The London-based design agency sought to work in harmony wi...
How to confidently validate a new idea
Greg Calacouris, strategy lead at Work & Co, explains why starting with a hypothesis to test with research can get you to a great product faster. When research ge...
Purpose at the heart of Godawan whisky brand
Crafted by independent British brand design agency Butterfly Cannon, the luxury whisky brand centres around the Great Indian Bustard, otherwise known as the Godawan bird. With just 128 Godawan remaining, the brand fun...
The evolution and significance of branding
Mark Rollinson, chairman of Abu Dhabi-based creative communications agency All About Brands, explores the history of branding and what it means for marketing today. B...
Why untethered brand design is the magic to creating customer-centric experiences
Rick Nugent, head of design and innovation at Omnia, discusses the importance of brand designers untethering themselves from everyday assumptions. So, another year… a...
TikTok sonic identity outperforms peers, new Kantar research shows
New research conducted by data analytics and brand consulting company Kantar has claimed that TikTok’s sonic logo has helped reinforce brand awareness and affinity. Launched in late 2022, the audio brand was created b...
Chuck Studios uses sound to differentiate Miller Genuine Draft
The Amsterdam-headquartered global creative production company sought to create a distinct ‘Culinary Identity’ for the Molson Coors beer brand. In doing so, it visually differentiated Miller by drawing inspiration fro...