• Transform magazine
  • July 18, 2024


Jose Cuervo’s new campaign to ‘Liberate Your Spirit’


Tequila brand Jose Cuervo partnered with global creative agency Creature London to create new movement. The ‘Liberate Your Spirit’ campaign aims to build upon the Jose Cuervo brand and change perceptions of tequila.

Jose Cuervo, a tequila brand founded in Mexico, partnered with Creature London for new campaign which aims to challenge perceptions of tequila and highlight the versatility of the distilled liquor.

Collaborating with Oxigeno, Jose Cuervo’s production partner in Mexico, Creature created two 30-second films with three extra cutdowns.  

Manuel Orive Guajardo, global director tequila and mezcal at Proximo Sprits, comments, “We’re confident that this digital campaign is going to step change perception of tequila across EMEA and APAC and we’re really excited to share it with the world and encourage people to 'Liberate their Spirit with Jose Cuervo'".