The FMCG sector is facing a massive digital disruption. How are brands responding to changes in online retail, targetting strategies and packaging design? Brittany Golob investigates...
Articles
Diving into sensory experience
To create a more emotional connection with their stakeholders, brands are turning to sensorial, immersive experiences. How can companies take advantage of their stories and assets in order to enhance their brand exper...
Rice rebrand goes against the grain
It began simply; with a relative asking founder Moni Varma to import basmati rice, a rarity in Britain in the 1980s. The need inspired Varma, who helped run a steel company in his native Malawi, to begin a rice busine...
Wolff Olins creates buzz for Hive market expansion
Evocative of the bustling activity of modern family life, ‘Hive’ was chosen as the perfect name for British Gas' modern smart home system. Digital and remotely-enabled, Hive enables users to regulate abodes from t...
The employer brand in Asia
At a recent breakfast in Hong Kong, organised by theblueballroom and moderated by Transform magazine, employer brand practitioners gathered to discuss how much employer brand management...
#TransformTuesday: 4 July
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Opinion: How can a brand inspire staff after acquisition?
How does a business inspire and support its staff to champion a ‘one company’ ethos following a series of significant acquisitions? Nick Walker discusses the approach taken by global payments company Paysafe...
Tickets now available for Transform Conference Europe 2017
The Transform Awards Europe 2017, held in March of this year, was the biggest event held by Transform magazine thus far. Rewarding and celebrating the brand stories of almost 600 delegates, the quality of entries and...
Pearlfisher updates historic UK art brand, Reeves
Prior to the year 1766, art was static canvases and fixed, messy easels. The artistically inclined were confined to paid-for studios, specifically reserved for painting and making, to develop their creations. Then the...
Cavaliers redesign team logo in collaboration with Nike
The Cleveland Cavaliers are one of the National Basketball Association’s most electrifying teams. The Ohio-based franchise fields a roster brimming with all-star talent, and a team payroll that tops the league at $128...