UK newspaper the Guardian has today launched a new format for its print publication, departing from the larger custom-Berliner to a more compact tabloid aspect ratio. The redesign also welcomes a new interface across...
Articles
Pair of Scottish Roberts inspire luxe single malt branding
Whisky has been a Scottish tradition for centuries. It flows through the nation like the peated waters of its many rivers and streams. For Scottish distillers, however, heritage is not always enough to succeed in a wo...
Transform Awards Europe 2018 shortlist announced
Following the most successful year on record for both Transform magazine and the Transform Awards, the upcoming European awards programme builds on the growing momentum of the global branding community. Internationall...
Russian brand banned from PyeongChang Olympics
The Olympic flag is internationally recognisable. It stands for clear values and it represents millions of athletes. But occasionally, it represents individuals as well. And in that case, it takes the place of the nat...
Far from home
Brands operating in regions that are not their home territories can face challenges when appealing to local markets. This extends from design to implementation to marketing. Hassan Butt analyses the ways in which bran...
Atlantic Media Strategies rebrands as Atlantic 57
The Atlantic magazine’s creative consultancy company, Atlantic Media Strategies, is starting 2018 by rebranding itself under the new name Atlantic 57. Founded in 1857...
#TransformTuesday: 16 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Foodpanda delivers neon pink rebrand
Singapore-based food delivery service foodpanda has recently undergone a rebrand in an attempt to stand out from competitors and local cityscapes. The company, which...
Diet Coke targets the Millennial market
Coke has lost its cool. With a drop in sales, particularly among the Millennial market, the Coca-Cola Company has invested in a multi-national rebrand of Diet Coke, with new can designs, flavours, and campaigns aimed...
Embracing the Avant Garde in Russia Tourism brand
A country on a geographical scale so vast, with landscape so unique it could be its own continent, Russia has fascinated politicians, tourists, and academics for centuries. From revolutions to sporting competitions to...