• Transform magazine
  • March 29, 2020

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Visual Identity

The Dixons Carphone brand communicates unity

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Back in May, Dixons Retail and Carphone Warehouserevealed their plans to merge. The hotly anticipated new identity, designed by ad agency AMVBBDO, has now been revealed. The new partnership is intended to facilitate the ‘internet of things’, electrical...

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Jewellers target aspirational market with new brand

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Sometimes re-working brand strategy goes beyond a single brand. In 2012, the LoveGold campaign, initiated by the World Gold Council, sought to make gold relevant for the younger generation. The council provided low-interest, long-term loans to independ...

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Rebranding in the travel sector

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It has recently been announced that Malaysia Airlines may undergo a rebrand in a last ditch attempt to save its brand from extinction. This case represents a rebrand motivated by the worst possible circumstances, however, a company being forced to rebr...

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Bank repositions wealth management service to appeal to new generation

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Traditional companies, such as banks, can find it difficult to engage with younger consumers. SupremeGold is a wealth management service, delivered by Bank of East Asia (BEA), that targets the affluent customer. After 10 years in the marketplace, Supre...

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An all natural brand

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The Edyn brand is characterised by a collaboration between technology and the environment. A soil scientist created an innovative piece of technology that uses sensors to create the perfect environment for plants. Fuseproject, a design and branding fir...

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HFMA rebrands to become the voice of the NHS

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The professional and membership body for those working in National Health Service (NHS) and private healthcare finance across the UK has developed a new brand and three-year strategy. At a time when public interest in the NHS is high, The Healthcare Fi...

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Liquor Control Board of Ontario’s contemporary new brand

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Canadian alcohol retailer’s emphasis on social alcohol consumption contributes to an attractive new brand. The LCBO (Liquor Control Board of Ontario) is a government enterprise and alcohol retailer serving consumers and licensed establishments in over...

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McDonald’s pushed to rethink its brand strategy

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McDonald’s has announced that it will undergo a year-and-a-half long rebrand in an attempt to boost sales by positioning itself as a desirable, as well as cheap, fast-food chain. Rather than change its logo or name, the company is looking to revisit it...

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A delicious new brand

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A new range of single serving desserts has been launched with a brand strategy and identity created by Pearlfisherdesign agency. The dessert range, Just Enough of a (Very) Good Thing, required a visual identity that would reflect its unique selling poi...

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British bank’s rebrand signifies new priorities

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British bank, Aldermore, has updated its user-facing online platforms for increased clarity and accessibility. Aldermore is pushing its British heritage as a key aspect of the new brand. This is communicated through typically British imagery and a colo...

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