• Transform magazine
  • April 01, 2020

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Visual Identity

Pearlfisher rises to the challenge

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Iconic over-the-counter drug, Viagra, was coming to the end of its Russian patent expiration after 15 years as a market-leader. This, along with a markedly different consumer profile, was the catalyst for a brand overhaul intended...

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MSN realigns its online identity

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The recently launched MSN web portal was created from scratch with a mobile-ready audience in mind. The new site is a collaborative platform that pulls content from a host of contributors that include leading global media outlets....

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K-Swiss’ new brand retains American heritage

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The trainer market is booming right now, with Nike and adidas leading the pack. In this competitive environment of super-brands there is no room for complacency, and the latest athletic footwear retailer to refresh its brand is K-S...

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New brand and visual identity is exclusively mobile

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Zapp, a mobile payment app, has a new brand and visual identity that takes inspiration from that feeling that you get when something really works as it should. The creative team wanted to show that the app’s offering was unique. Br...

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Australian property brand reflects personal design style

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When a company specialises in design, the brand of the business has the opportunity to reflect its own unique design aesthetic. Melbourne property developers, Neometro, created a new identity for itself, and its latest residential...

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Maintaining company culture overseas

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Expansion overseas brings several challenges to a brand. While there is the opportunity to grow the business, it is unlikely that the brand will remain completely unchanged as new members of staff join and the brand message is twea...

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UAE expansion inspires brand overhaul

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By Amelia Gundersen-Herman When Marianna Boguslavsky sought to grow her digital marketing agency with a new office in Dubai she recognised the need for a mature brand strategy. She worked with UAE-based branding agency, James Pass...

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UK railway rebrands corporate website

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All good rebrands begin with careful research, so when the UK’s East Coast railway company chose to rebrand its corporate website it chose to bring this stage of the process to the foreground. The East Coast design team shaped the...

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Sight loss charity seeks audio logo

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Sound has long been critical to the way that consumers experience brand. Humming the Coca-Cola sound-byte in your head will likely conjure up images of red lorries, Santa Clauses, and various other snippets of The Coca-Cola Company...

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Vans brand experience favours youthfulness and creativity

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The London House of Vans is the second of its kind and the first in Europe. Opening its doors in the Old Vic Tunnels under Waterloo station, the site offers up experiences that complement the Vans identity. The 30,000 square foot s...

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