• Transform magazine
  • December 07, 2023


A delicious new brand


A new range of single serving desserts has been launched with a brand strategy and identity created by Pearlfisherdesign agency.

The dessert range, Just Enough of a (Very) Good Thing, required a visual identity that would reflect its unique selling points; its grown-up and luxurious features.

The dessert range’s packaging and website reflects the brand’s focal characteristics; hand-crafted, creative and premium. An emphasis on ingredients and handcrafting also plays into the new brand.

Noel Labat-Comess, founder of Just Enough of a (Very) Good Thing says, “Pearlfisher’s design has created an indulgent on pack experience that truly represents the care and attention that goes into each product and the premium nature of the product within. The level of attention to detail in the design sets it apart from other competitors in the market and I couldn’t be happier with the work Pearlfisher has done.”

The brand identity sets Just Enough of a (Very) Good Thing apart from other desserts which typically rely upon darker and more decadent imagery. The Pearlfisher imagery is light and imaginative.

The desserts are available to buy in American Whole Foods stores.