Interspersing text with quotations laid on colourful insets, the recent publication created to highlight the work of historic printing firm the Baddeley Brothers is a treat for the eyes - as well as the brain....
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Restaurant company forms unifying employer brand
UK restaurant and pub operator, Mitchells & Butlers, owns a host of popular brands including All Bar One, Harvester, Toby Carvery and Sizzling Pubs. However, empl...
The value of brand equity
The acquisition of Kraft Foods by H.J. Heinz, backed by Berkshire Hathaway and 3G Capital, in 2015 was one of the most costly acquisitions ever, and demonstrates the desirability of a strongly-branded business....
#TransformTuesday: 12 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Gumtree branches out
Gumtree has grown to a considerable size on the legs of the brand it first launched with in 2000, but its fussy and out-of-date visual identity is no longer suitable for modern digital applications....
Businesses named Isis forced to rebrand
When a brand name takes on negative connotations, there’s not much that the organisation can do except weather the storm or change its name. For Minnesota-based non-p...
#TransformTuesday: 5 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Media services brand consolidation
Media service, DW Pub, is merging its five distinct brands into just one, ResponseSource. This follows a period of rapid consolidation in the media services sector, i...
#TransformTuesday: 15 December
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Flying the fern
New Zealanders have been voting for a new national flag design, one that will go up against the existing flag in March. The chosen flag was designed by Kyle Lockwood,...
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