News

Storytelling and marketing are the new power couple in brand development. Mercedes Benz is leveraging multimedia to target new audiences and arouse their enthusiasm in the brand....

Turkish Airlines is the largest carrier in the world in terms of passenger destinations, providing flights to over 300 places in over 120 countries. Now, alongside global creative agency Imagination, the airline is en...

Channel 4’s streaming platform, All4, has gained a new brand identity after being successfully relaunched. Its new logo was developed by Channel 4’s in-house agency 4creative and branding agency DixonBaxi who together...

A new design for the English Tea Shop delivers a consistent look and feel across the 55 countries in which it trades, showcasing a strong, unified brand against a backdrop of sustainability....

Management consultancy McKinsey & Company has announced a confident visual identity with a new logo, a proprietary typeface and a number of different applications. The rebrand was conceived by brand agency Wolff O...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

One of the most rewarding things to see in Transform magazine is a brand project that takes into account all the various touchpoints, platforms and media that could contribute to a better communication of a brand’s po...

If 77% of all brands disappeared tomorrow, people would be indifferent. However, 76% of people believe brands to be essential to their livelihoods, at least in some capacity....

A recent series of place branding and rebranding announcements illustrates the crucial role place branding plays in communicating new messages about a place to a regional, national or international market....

Gaining a foothold in an established industry is almost always difficult, but with the backing of both its parent brand’s experience and its design agency’s palette, the UK’s new supermarket offer Jack’s appears ready...