Adam Weiss, founder and creative Director of San Francisco-based design agency Landscape, spoke to Transform magazine about what makes the branding industry in San Francisco unique and different from other big cities...
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Cleaning up touchscreens: UK innovation agency redesigns self-service kiosks
Design and innovation agency Special Projects have created the Moving Buttons concept, a hygienic interface for touchscreens which ensures customers always touch a clean surface when using a self-service kiosk in publ...
Five female CMOs discuss the future of branding at Siegel+Gale roundtable
Siegel+Gale’s 8th annual International Women's Day CMO panel celebration explored the future of branding from a female perspective. Hosted by Siegel+Gale's CMO, Margaret Molloy, the panel featured five CMOs fr...
Disability-inclusive housing startup launches a new identity
The Kelsey, a pioneering California based housing organisation, worked with San Francisco-based design studio Landscape to launch a new brand identity that signals its disability-inclusive approach to housing and its...
Five minutes with Emily Fox
For International Women's Day Emily Fox, creative director at brand design agency Lewis Moberly, speaks to Transform magazine about how important it is for businesses to foster honest discussions with staff about...
#NewBrandMonday: 8 March
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Matrix Medical Network rebrands as part of new strategic focus
Global brand consultancy Brandpie has delivered a new visual identity and brand positioning for expert care and health services provider Matrix Medical Network. The rebrand is part of Matrix’s new strategic focus on b...
American Library rebrands: a new chapter to commemorate and celebrate
Design studio The Click created a new name and brand for American Library, formerly known as ‘Memorial to the 2nd Air Division, 8th Air Force, United States Army Air Forces.’ Initially founded as a memorial to the US...
(Mr) Potato Head launches gender neutral rebrand
American toy producer Hasbro has officially renamed its world-renown toy Mr Potato Head, one of the main characters in Pixar animation Toy Story, to Potato Head, in an attempt to be more inclusive and gender-neutral....
The Peugeot lion roars louder
The world’s oldest surviving automotive brand, Peugeot, is reaffirming its personality with a new brand identity, including an update to its iconic Lion logo, beginning a new chapter in its long history....
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