Australian law firm McCabe Curwood rebrands to McCabes
Australian national law firm, McCabe Curwood, revealed it would be rebranding to McCabes. In addition to the name change, it also officially announced a dedicated government division to sit alongside the insurance and commercial divisions of the firm.
The firm’s strategy for the first three years, since the merger between McCabes and Curwoods, has been to bring together its expertise across both the commercial and insurance markets, while also focusing on its government offering, says McCabes managing principal, Andrew Lacey.
“McCabes is an ambitious and growing law firm; we hold our values at the core of what we do: integrity, excellence and courage. The last three years have seen us grow a national footprint, develop a new division, but we have not lost that McCabes difference – we have great clients and a firm of lawyers who love what they do,” he adds.
In addition to removing ‘Curwood’ and becoming ‘McCabes’ the new firm logo has also adopted a thicker font, which makes the word mark appear bolder and more central. The firm also changed the colour palette, going from an azure to a richer dark blue and retaining a lighter blue for a part of the letter ‘C’ in McCabes.
The firm will also continue to grow its commercial offer.
“We have the size, strength and expertise to service our client’s commercial needs, and we know from the feedback that the experience and expert advice we provide as a firm is of excellent quality,” Lacey says.