News

The journeys brands make are much more complex than periods of inertia interspersed by the occasional rebrand exercise. A brand image needs to be constantly monitored...

Sky has recently unveiled two new recreational spaces at its media campus in Osterley, West London. Implemented by creative consultancy Sedley Place, the new social spaces are intended to offer the flexibility and inf...

Interspersing text with quotations laid on colourful insets, the recent publication created to highlight the work of historic printing firm the Baddeley Brothers is a treat for the eyes - as well as the brain....

UK restaurant and pub operator, Mitchells & Butlers, owns a host of popular brands including All Bar One, Harvester, Toby Carvery and Sizzling Pubs. However, empl...

The acquisition of Kraft Foods by H.J. Heinz, backed by Berkshire Hathaway and 3G Capital, in 2015 was one of the most costly acquisitions ever, and demonstrates the desirability of a strongly-branded business....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Gumtree has grown to a considerable size on the legs of the brand it first launched with in 2000, but its fussy and out-of-date visual identity is no longer suitable for modern digital applications....

When a brand name takes on negative connotations, there’s not much that the organisation can do except weather the storm or change its name. For Minnesota-based non-p...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Media service, DW Pub, is merging its five distinct brands into just one, ResponseSource. This follows a period of rapid consolidation in the media services sector, i...