UK restaurant and pub operator, Mitchells & Butlers, owns a host of popular brands including All Bar One, Harvester, Toby Carvery and Sizzling Pubs. However, empl...
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The value of brand equity
The acquisition of Kraft Foods by H.J. Heinz, backed by Berkshire Hathaway and 3G Capital, in 2015 was one of the most costly acquisitions ever, and demonstrates the desirability of a strongly-branded business....
#TransformTuesday: 12 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Gumtree branches out
Gumtree has grown to a considerable size on the legs of the brand it first launched with in 2000, but its fussy and out-of-date visual identity is no longer suitable for modern digital applications....
Businesses named Isis forced to rebrand
When a brand name takes on negative connotations, there’s not much that the organisation can do except weather the storm or change its name. For Minnesota-based non-p...
#TransformTuesday: 5 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Media services brand consolidation
Media service, DW Pub, is merging its five distinct brands into just one, ResponseSource. This follows a period of rapid consolidation in the media services sector, i...
#TransformTuesday: 15 December
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Flying the fern
New Zealanders have been voting for a new national flag design, one that will go up against the existing flag in March. The chosen flag was designed by Kyle Lockwood,...
Chocolate and audio branding
While there is a general awareness of the potential for brands to better engage with the public’s senses in order to optimise engagement, there is still a lack of understanding among organisations with regards to harn...
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