London City airport has introduced a modern and dynamic look, after rebranding with the support of London-based agency the Allotment. Using vivid colours and an iconic logo the company has altered its positioning to c...
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Elmwood rebrands LW Theatres with new, timeless look
LW Theatres has rebranded to introduce a confident and unique brand identity. Brand design consultancy Elmwood was behind the work renaming the company Really Useful Theatres Group to LW Theatres. The new brand identity successfull...
2019 Employer Brand Management Awards winners announced
For those in internal communications, human resources, brand management or employer brand management, the Employer Brand Management Awards is a celebration of their work. It recognises the companies who make commitmen...
Cutrin returns to Nordic roots with rebrand
Cutrin, a Nordic hair care brand, which was recently rebranded by global brand design agency JDO. Cutrin’s products celebrate Nordic women and uses the northern environment as inspirational icon for its branding....
Tokyo Olympics branding progresses with 500 days to go
With just under 500 days to go until the opening ceremony of the Tokyo Olympics in 2020, the brand development of the games is in full swing. The Tokyo Organising Com...
#TransformTuesday: 12 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Shortlist announced for 2019 Transform Awards MENA
For six years, the Transform Awards Middle East and North Africa has celebrated rebranding and brand development across the region. Previous winners have exemplified best in class work in the field of brand strategy a...
Mercedes Benz film celebrates its founding woman
Storytelling and marketing are the new power couple in brand development. Mercedes Benz is leveraging multimedia to target new audiences and arouse their enthusiasm in the brand....
Turkish Airlines partners with Imagination to launch experience identity
Turkish Airlines is the largest carrier in the world in terms of passenger destinations, providing flights to over 300 places in over 120 countries. Now, alongside global creative agency Imagination, the airline is en...
Channel 4’s streaming service gets makeover
Channel 4’s streaming platform, All4, has gained a new brand identity after being successfully relaunched. Its new logo was developed by Channel 4’s in-house agency 4creative and branding agency DixonBaxi who together...
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