News

The sprawling Asia-Pacific region reaches from the sands of Sydney to the high-rises of Shanghai, and everywhere between. The Transform Awards celebrates the best in rebranding and brand development across this region...

Companies in B2B industries have, in decades past, retained tired brands designed largely for a business audience. These have become outdated as digital communications has developed, meaning further touchpoints are re...

Abu Dhabi children’s channel Majid TV has undergone a rebrand courtesy of Art&Graft. The design studio was approached by Pentagram to work on the repositioning of...

Resonance Consultancy has announced the world’s 100 top-performing cities in its annual 'World’s Best Cities' report, with London once again claiming the top spot, and New York and Paris in second and third pl...

Following a merger of three councils in Sydney’s Inner West district, a new identity was required to unify the region. The newly formed Inner West Council wanted to reflect the area’s vibrancy, creativity and diversit...

Global design strategy director at Reckitt Benckiser, Jos Harrison has had extensive experience directing branding and design on both the client and agency side. Speaking to Transform magazine, Harrison reveals the be...

Social media content agency Born Social says social-first approach requires ideas to have come from social platforms either directly or through a cultural trend and that they have to be made for social, meaning they...

Opening Knowledge across Research and Entertainment (OKRE) is a new organisation that aims to bring together the research sector, entertainment industries and personal lived experience to support the creation of compe...

Here's this week's selection of rebrands from around the world, from Greek airlines to Australian coffee cups. For more from #TransformTuesday, follow @Transformsays...

Limerick city and council has unveiled a new brand identity as it aims to boost its tourism and business prospects. The new brand and launch campaign were developed b...