• Transform magazine
  • June 22, 2024


ilk refines branding and delivers e-commerce website for ergonomic children’s cutlery brand

13435 Doddl Assets 02

Leeds-based creative agency ilk has been appointed by children’s cutlery brand dodo to refine and strengthen existing brand concepts, in addition to developing a new e-commerce website as it embarks on a year of dynamic growth.


doddl’s products are ergonomically designed in a way that’s tailored to the smaller hands of children, and aim to make family mealtimes fun and rewarding rather than stressful and messy. ilk’s brief was to help the brand better communicate the benefits and qualities of those design principles, as well as highlight a brand story based on authentic lived experience.

“The great thing about this project was that it was all about enhancing and refining what was already there. At heart the brand’s origin story was a very personal one, and alongside the ergonomic principles we felt that our job was to ensure the brand struck a balance between the credibility and reassurance of those design credentials and the empathy and resonance of that brand story,” says Nev Ridley, managing director of ilk.

“There was lots about our existing brand that we liked and wanted to retain -  but at the same time we knew it needed development to match our medium and long term ambitions,” adds Laura Thomas, marketing director at doddl.