Features

With a brand that simultaneously presents a welcoming, cheerful facade and a darker, more sinister underbelly, Jamaica’s nation brand presents difficulties to its economy. Can it successfully position itself as neithe...

Translation is more than a simple swapping of words from one language to the next. Ruth Wyatt explores transcreation and the localisation of brand language Former Bri...

It’s not the logo that makes the brand, Bruno Maag says. What should companies consider before rebranding? It is worth remembering that a brand is not a visual or aur...

Customer experience relies on a clear brand strategy, a positive internal culture and the ability of the company to adapt to changing customer needs. A discussion held in London with brand and customer experience dire...

With a failing business model and competition from online retailers, was Woolworths a casualty of the digital age or an example of a mismanaged brand?...

With wreckage from the MH370 disappearance beginning to surface, Emily Andrews investigates whether or not the beleauered Malaysian flagbearer can regain its former good standing...

NBCUniversal, once two separate studios, represents two strands of Hollywood’s development. Universal is a 103 year-old brand that lends its name to some of the biggest productions in history. NBC began life as a radi...

For global aerospace engineering company Honeywell Aerospace, building brand awareness in sales environments and building brand awareness as a B2B firm was holding it back. With the introduction of an immersive, respo...

Farming is becoming less prevalent in developing countries, but it remains one of the world's most important occupations. How is agri-business Olam promoting sustainable and economical farming practices? Emily And...

New York City – the place where so many want to go – to work, to study or just to visit. The legend of the Big Apple has been etched into international perceptions via a multitude of stories, movies and songs. As a re...