Features

Wayfinding and signage can bring a brand to life, often on a large scale. Thus, when implementation is incorporated into the initial brand strategy, the rebrand is apt to work on a practical level. How can brands plan...

For Lego, being named most powerful brand in the world is an honour that has been decades in the making. Its intangible assets, relaxed approach to brand and newfound corporate leadership potency aver that everything...

Branding in football, when done right, can revolutionise a team or league for the better. Brittany Golob examines the Major League Soccer and Everton rebrands The lif...

For years, Cuba’s national brand has been defined by its isolation from its neighbour 90 miles to the north. Now that the US has changed its policies toward the island nation, will Cuba’s brand change too? Samantha No...

Since 1991, the FIFA Women’s World Cup has been the pinnacle of women’s professional football. Though dominated by championship teams from the US and Germany, the history of the brand has drawn on cues from host count...

Aluminium is an extraordinarily recyclable metal. For Rusal, the company that mines the most aluminium in the world, sustainability is likewise a major priority. It focuses its efforts on local communities in its area...

Latin American flag-bearers Avianca and Taca merged, prompting a need to redefine brand strategy. Emily Andrews takes to the skies with the airlines Take one large, C...

Bruno Maag analyses the use of iconography and typography in wayfinding and signage Every day we each navigate through spaces, either physical or digital; we use conv...

Brand consistency and typography helped the Roman Empire extend its reach. Bruno Maag asks if modern brands can do the same? It was once the case that investors only...

Paint the town red What: The city’s growing cycle scheme began life in Barclays blue and saw their prominence grow alongside the partnership. Yet, in February 2015, S...