Features

Less than a year after the appointment of a new CEO, Siemens started a brand revitalization process. Now, halfway through that journey, the brand team shares its progress with Andrew Thomas...

Forecourt retail is a long-neglected sector, yet it has the potential to have an impact on the bottom line of fuel retailers. How can companies reinvigorate this sector with a focus on brand experience and design. Bri...

Sometimes, like a plant that outgrows its pot, a brand must adapt to accommodate changes to its products or sector. How do organisations faced with this challenge approach rebranding, renaming and repositioning. Emily...

User experience centred around moments, recipes and interactive content is the focus for a digital platform developed for barbecue purveyor Weber. How does its success reflect the brand’s approach to experience? Britt...

Jakarta, rife with traffic and infrastructure problems, is not for the faint of heart says Samantha North, despite the appealing tourism destination on offer in the Indonesian capital...

Interests in sustainability, flexibility and colour palettes have changed the way packaging is approached globally. What does the future hold for FMCG and food and drink brands in terms of packaging design, production...

Who: Suez Environnement What: More than 40 sub-brands worldwide were unified under their parent company, Suez Environnement, a French utility company. GLIMMA, a brand implementation agency, was asked to prepare the rebranding of 50...

Founded in 1971 as a mountaineering and sporting equipment company, but with 71% of customers now living in cities, it was time for the Mountain Equipment Co-op to change. Emily Andrews reports on the newly-minted MEC...

Corporate shoe company Caleres looked to its heritage to pave the way into the future. Brittany Golob reports on the shoes, style and photo shoot of the new brand Whe...

For luxury brands, social media is less about consumer-oriented marketing than it is about building a brand and engaging audiences in a long- term brand experience. Brittany Golob examines social insights in the luxur...