Features

From emojis to music deals and lifestyle brands to digital signage, the Smiley is both a product and a brand logo. Jeremy Owen speaks with the brand managers behind Smiley World...

UAE property website, JustProperty.com, was faced with the opportunity to captivate the sales and rentals market, it just needed a new brand. Emily Andrews reports on the site’s friendly new look and unique brand posi...

The transformation of pub brands can help create places wherepeople want to be. Clive Woodger, founder of SCG International, analyses the state of pub and alcohol brands in the UK...

For shoppers, navigation through a department store can be a task worthy of the best mariners. Endpoint teamed up with John Lewis to simplify that task and align brand touchpoints in store. Amy Sandys reports...

A destination well-placed to reap the rewards of the tourist market, Mallorca enjoys 300 days of sunshine per year, as well as active transport links. Its beaches are world famous for their beauty and its capital, Palma, is a hub o...

Though they are now two of the biggest food companies in the world, Kraft Foods (now Mondeléz) and Heinz both had humble, single-product origins. How did they build their empires and dominate international food r...

The built environment is one of the key brand touchpoints for the internal audience. Sky shows how a company can revolutionise its internal brand experience through attention to detail, food and cultural change. Emily...

American classic, Budweiser, has launched a global rebrand and repackaging. How does its new look compare to earlier editions of the brand? How did its rise to global prominence change the way the brand is perceived a...

Renewable energy is no longer the dream of environmentalists, but a real and growing source of fuel provided by the world’s leading energy companies. Amy Sandys reports on Enel Group’s renewables expansion and brandin...

Purpose may be this year’s buzzword, but is it superseding the importance of brand? David Benady examines the rise of purpose and its impact on corporate and product brand management...