Features

Corporate and consumer brands are traditionally separate – in terms of tactics, teams and objectives. But that line is shifting as a new breed of company emerges, forcing the two to merge. Does this allow companies to...

Guinness World Records, known between 1955 and 1998 as the Guinness Book of Records, is first and foremost a reference book, charting amazing feats of people across the globe....

The Dubai Tram was a massive physical infrastructure project that required a considered approach to the design of the built environment, wayfinding and signage in order to bestcommunicate with the tram’s users. Britta...

Time Out’s longstanding presence in London and 107 other cities stems from its original mission and adherence to the values its audiences hold dear. Amy Sandys delves into the archives, and modern rebrand, of the glob...

Known for its ethical trading and business practices, the Body Shop’s commitment to sustainability is a quality imbued throughout the entirety of the organisation. How have its policies changed the cosmetics sector as...

It is not enough to simply have a website anymore. Brands have to consider their online experiences to best communicate with their audiences and to create a consistent brand across physical, digital and other touchpoi...

With countless experiences and an authentic global brand, Morocco is a successful tourist destination. But positioning that offer to English-speaking audiences required a new brand that could effectively depict and pr...

Penguin Random House merged in 2013 to form one of the world’s largest publishing groups. Its combined logo transformed from that of a placeholder to a stylish wordmark in its own right. But both organisations have gr...

Music has traditionally been a secondary consideration for brand managers and agencies. Audio branding is changing that. Steve Keller, CEO of iV2 audio branding shares key insights on the value of music, sound and aud...

Life magazine was a long-time champion of world-class photojournalism. But its closure preceded the 2008 recession and the wholesale demise of many global publications. Could Life have been revived through a brand rep...