• Transform magazine
  • February 29, 2020

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Features

Bruised but not broken

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For brands with sustainability and CSR sins in their pasts, the future may require penance. How can companies transform their bruised reputations to become ethical saints? David Benady investigates....

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Dreams come true

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In designing a new flagship, Hamleys brought imagination to life across nine different experience- led worlds of play. How did organisational and experiential strategy impact the brand? Brittany Golob reports....

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Rewind: Concorde

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Plagued by pricing concerns and crashes, the Concorde was retired in 2003. Could a new brand positioning or brand strategy have saved the super-fast jet? Sarah Macaulay, marketin...

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Living, loving or losing luxury

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The luxury sector can be contradictory. It is at once focused on the future and the past, on digital and traditional communications, on exclusivity and awareness on sustainability and on sales. Yet, it’s ultimately the brand...

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Rewind: League of Nations

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After World War I, US president Woodrow Wilson’s brainchild, the League of Nations, took shape. Yet the grand experiment failed with the onset of a second catastrophic conflict. Could the league have taken action to save its...

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Material improvement

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Uniforms and corporate workwear can drastically alter the ways in which employees relate to the brand and their desire and ability to be brand ambassadors. What should uniform creation take into account? Ruth Wyatt investigat...

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Crafting an icon

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Digital iconography has become the modern form of wayfinding and signage. Icons lead a user through a site, app or digital experience, but only recently have brands begun to customise their iconography and turn them into an i...

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Craft, heritage and revolution for the water of life

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The perception of whisky is shifting away from the dusty bottle on the old man’s liquor shelf. Younger consumers, digital communications and packaging technologies have led to a revolution in the ways in which whisky brands c...

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Not what the future used to be

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Post-recession, bank brands are in a period of transition. Many are trying to account for their past discrepancies while preparing for a future wholly different from that which they had envisioned. David Benady reports...

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Creative culture: Dubai Lynx inspires a region

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Photo courtesy of PPAMPicture/iStock by Getty Images The annual Dubai Lynx Festival of Creativity celebrates creative communications. Speakers and sponsors of the event all approach cr...

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