• Transform magazine
  • April 07, 2020

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Features

Brand experience: Weber

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User experience centred around moments, recipes and interactive content is the focus for a digital platform developed for barbecue purveyor Weber. How does its success reflect the brand’s approach to experience? Britt...

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Nation branding: Indonesia

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Jakarta, rife with traffic and infrastructure problems, is not for the faint of heart says Samantha North, despite the appealing tourism destination on offer in the Indonesian capital...

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Bright futures: Sustainable and flexible packaging

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Interests in sustainability, flexibility and colour palettes have changed the way packaging is approached globally. What does the future hold for FMCG and food and drink brands in terms of packaging design, production...

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Brand in action: Suez

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Who: Suez Environnement What: More than 40 sub-brands worldwide were unified under their parent company, Suez Environnement, a French utility company. GLIMMA, a brand implementation agency, was asked to prepare the rebranding of 50...

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Spotlight on MEC

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Founded in 1971 as a mountaineering and sporting equipment company, but with 71% of customers now living in cities, it was time for the Mountain Equipment Co-op to change. Emily Andrews reports on the newly-minted MEC...

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Spotlight on Caleres

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Corporate shoe company Caleres looked to its heritage to pave the way into the future. Brittany Golob reports on the shoes, style and photo shoot of the new brand Whe...

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Social climbers: Luxury fashion insights

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For luxury brands, social media is less about consumer-oriented marketing than it is about building a brand and engaging audiences in a long- term brand experience. Brittany Golob examines social insights in the luxur...

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Spotlight on CIPD

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The CIPD’s communications future made its old brand obsolete, prompting a change programme spanning from digital media to tone of voice. Brittany Golob reports A 2000...

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Nation branding: Jamaica

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With a brand that simultaneously presents a welcoming, cheerful facade and a darker, more sinister underbelly, Jamaica’s nation brand presents difficulties to its economy. Can it successfully position itself as neithe...

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Mastering the art of transcreation

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Translation is more than a simple swapping of words from one language to the next. Ruth Wyatt explores transcreation and the localisation of brand language Former Bri...

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