Features

In launching Imax’s global brand campaign, ‘Film to the fullest,’ Imax CMO Denny Tu talks through the development of the campaign, Imax’s brand positioning and how to reach a global audience through immersive experien...

In an age of mindless reality entertainment and personalities as programming, the Discovery Channel has found a balance between its original mission and the demands of modern television. Its branding has been recently...

Pursuing a strategy that transcends the use of digital as a simple tool or tactic, France’s Galeries Lafayette is creating a new kind of retailer that unites the digital and physical worlds to ensure a more authentic,...

Transforming how Azerbaijan was perceived as a tourist destination, and ultimately as a nation, was a task that Landor took one with creative energy, combining strategic insight with a simple idea to represent a compl...

With the upcoming launch of a major infrastructural change, Greater Anglia needed the support of a new brand and communications strategy. Its rebrand introduces a brand character, a range of flexible assets and a clea...

For the Institution of Engineering and Technology, any new brand would have to be flexible, impactful and relevant for multiple audiences around the world. Brittany Golob reports on the organisation’s fresh approach t...

Crafting a brand that engenders a loyal following throughout the years is not a simple matter of data and design, it requires a keen sense of self and the commitment to stay true to that core positioning, whatever the...

Leading llama Who: Fat Llama and Koto DesignWhat: Digital borrowing marketplace Fat Llama is kind of like a llama. It’s a bit unusual, it’s whimsical and it’s hardwor...

In order to retain the best employees, companies need to build strong talent brands. The challenge is for communicators to develop a strategy that encompasses the internal culture, employer brand and the business obje...

Sydney’s historic Royal Botanic Garden worked with agency Hulsbosch to unveil a punchy campaign to help build brand awareness for the site. New York-based consultancy C&G Partners’ Jonathan Alger shares his though...