Features

Danzhai, China was once one of the most poverty-stricken regions in the country. Now, with a place brand and tourism push spearheaded by the Wanda Group and Ogilvy China, the area is a poster child for the power of in...

In March, Alton Towers Resort, the UK’s second-most visited theme park, launched the Wicker Man. Given a reputation for groundbreaking experiences, opening the first wooden rollercoaster in the UK for 20 years could b...

For the Brooklyn Brewery, great beer matched with simple, effective branding has created a brand that has stood the test of time. Myles Pinfold, founder of WPA Pinfold, asks what makes a successful, longstanding brand...

For one of Oman’s biggest brands, Oman Arab Bank, a better in-branch experience became the centrepiece of a brand repositioning strategy that encouraged a more personal relationship between the bank and its customers....

The Scouts in the UK recently unveiled a major rebrand. But its success hinged on the effective development and implementation of a brand asset management system that could facilitate use by all of the organisations t...

Crafting a lifestyle brand that can interact with and even shape culture, while still strengthening its core proposition, requires a level of adaptation and flexibility that can make or break a company’s success. Brit...

Bruno Maag says AI can be typography’s friend, if used to help make rational decisions about culturally sensitive issues Artificial intelligence (AI) is the latest te...

Bruno Maag explores the history of typeface, architecture and product design through Bauhaus inspired craft ‘Form follows function’ was the mantra of the Bauhaus, the...

Boasting an impressive portfolio of brands, architectural firm Benoy is midway through celebrating its 71st year. How has the company transformed its previously inflexbile brand architecture to one befitting its globa...

For global brand consultancy Pentagram, sustainability has become a core practice largely due to the efforts of partner Naresh Ramchandani, whose charity Do the Green Thing campaigns for more environmentally aware bra...