Simon Manchipp, founder of London-based design agency SomeOne, explains how the benefits of returning to the office and getting back out in the world outweigh working from home....
Transform
Has naming been given a bad name?
Daniel O’Hara, brand voice director at London-based agency Dragon Rouge, describes the big mistakes branding agencies make when it comes to the art of naming. The wor...
The dirty world of purpose-washing
Founder of brand transformation agency OPX Studio, Frances Jackson, makes the argument that branding agencies have a crucial role to play in holding unethical, uncaring businesses to account....
Transform Awards Europe 2022 winners announced
The Transform Awards continues to be the only awards programme to celebrate excellence in rebranding, repositioning and brand development in Europe. Transform magazine was proud to announce this year’s winners at Tran...
Transform Awards MEA 2022 shortlist announced
Transform magazine is proud to announce the shortlist for the 2022 Transform Awards Middle East and Africa. Now in its ninth year, the awards programme remains the only place that celebrates the transformative power o...
Why all brands must create community experiences in the post-lockdown era
Dan Whetstone, associate director at retail design specialists Lumsden, argues that, as the world emerges from the Covid-19 lockdowns, everyday brands need to provide meaningful in-store experiences to create communit...
Hidden depth – when big brands undergo subtle identity change
Jesse Swash, co-founder of London-based agency Design By Structure, explores how seemingly small changes within established brands, like BMW, can give us clues of the enormous changes which are to come in an industry....
Transform Tuesday: 8 March
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
How to grow trust with down-to-earth farmers
Wendy Unger-Moore, international marketing director at Kramp, explains how she discovered that authenticity is the key to cut through with an agri-audience. If you’ve...
Is your web challenge a symptom of a greater business opportunity?
Joanne Kerr and Paul Campbell, strategy partner and digital partner respectively at Brandpie, explain how digital thinking from the creation of a business can save a lot of time and money in the future....
