Luc Speisser, global chief innovation officer at Landor & Fitch, explains why getting consumers to believe in sustainability initiatives will elevate brand reputation and generate revenue. He shares five lessons f...
Transform
Why we need to design for more friction, not less
Stuart Barnes, strategy director at independent brand and design consultancy, True North, explores the importance of friction in brand design. He argues that agencies need to proactively build-in imperfections and fri...
Transform Tuesday: 1 February
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
Transform Awards ANZ 2022 open for entries
The Transform Awards ANZ has officially opened for 2022 entries, celebrating its third year anniversary. The awards programme celebrates and recognises the transformative power of brand strategy, creativity and design...
1HQ designs identity of new food supplement range
Global design agency, 1HQ, worked with Singapore-based a fresh and packaged fruit delivery company, Dole Sunshine Company, to create the visual identity of ‘The Secret Nature of Fruit’ (TSNoF) supplement brand....
Transform Awards Asia 2022 open for entries
The Transform Awards Asia, now in its ninth year, has officially opened for 2022 entries. The awards programme celebrates the transformative power of brand strategy, creativity and design throughout the continent....
M is for Mediocrity: Why Facebook’s rebrand won’t avert disaster
Adam Sefton, digital strategy director at global brand agency, Superunion, explores how Facebook’s rebrand to Meta reveals the mediocrity of a social media platform which has uninspiring spam as its most popular conte...
Transform North America 2022 open for entries
Celebrating its eighth year, the Transform Awards North America has officially opened for 2022 entries. The awards celebrates the transformative power of brand strategy, creativity and design throughout the region....
Transform magazine launches inaugural Transform’s Young Contenders MEA 2022
Transform magazine is proud to launch Transform’s Young Contenders MEA 2022, which recognise the young talents making an outstanding contribution to the creative industry in the region....
A year in review: Transform's most read stories of 2021
A round-up of Transform's top stories and features in 2021. From McDonald's global packaging redesign and Mr Potato Head's gender neutral relaunch, to a 2019 throwback looking at the most used colour in Fo...
