Mo Saad, head of design and creative impact at Dubai-based Brand Lounge, describes how brand identity is evolving in modern times, and how it might change further in the future with the advent of the metaverse....
Transform
What to do when you win?
Lobber Levin, senior strategic writer at Scandinavian consumer brand agency Everland, explains the power of being a rebel brand and the pitfalls to avoid once you succeed in your mission....
Designing for the Sensory Revolution: Insights from the Pentawards Spring Festival
The Pentawards was founded in 2007 to recognise excellence in global packaging design. Following its recent digital Spring Festival, its marketing manager, Jennifer Clements, talks Transform readers through new insigh...
How user experience sound design can benefit your product and brand
Ruslana Kruchek, co-founder of VP Production audio agency in Odessa, Ukraine, analyses the ways brands can utilise sound design. She also argues it is worth doing for reasons of inclusivity, capturing an audience’s at...
Winners of Transform Awards India 2022 announced
Celebrating the transformative power of rebranding and brand development for the first time in India, the Transform Awards India highlighted an array of the highest quality of work. Transform magazine can officially a...
How brands can empower people to care about nature
Peter Johnson and Gemma Chandler, managing director and content director respectively at Creature and Co., discuss how the climate crisis has further stoked the flames of the nature crisis. But what’s the difference b...
On realising the full potential of your brand
Managing director of Landor & Fitch India, Lulu Raghavan, describes how being brand-led can drive extraordinary value for your business. Have you been frustrated...
Weaving sustainability into our daily thinking
Dan Bramham, creative director at Greenwich Design, discusses the link between digital and environmentalism in the world of design agencies, along with the joys of improving a client’s environmental reputation....
Transform Tuesday: 12 April
Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
How brand and design are powerful tools for growth
Jovan Buac, executive business director of consumer brands at Landor & Fitch, explains why brand and design absolutely cannot be taken for granted in the modern day....