• Transform magazine
  • December 07, 2024

Top

Bold Unmind rebrand by Ragged Edge aims to change workplace culture

  • 01 Unmind Raggededge
  • 023 Unmind Raggededge

Designed around the idea ‘Change you can feel’, the new Unmind brand hopes to revolutionise workplace wellbeing. In reimagining the mental health service’s brand, London-based branding agency Ragged Edge rejected a play-it-safe approach, instead favouring a passionate colour palette, a photography style that shows strength in numbers and a hand-crafted logotype.