The move is designed to position the brand as a high-performing, fashion-forward player in the athleisure industry moving forward. JDO’s mission was to convey L’ACTIF’s vision of a world where life is fluid, which it...
Transform
Failing to implement your brand consistently, is consistently implementing failure
Kylie Gould, director and founder of Australian graphic design studio Creatik, discusses the crucial importance of adopting a decent brand implementation plan. We all...
Brand with responsibility: aligning brand, business strategy and purpose
Jack Perlinski is the founder, CEO and principal strategy advisor at Brisbane-based DAIS Brand Strategy Advisors. He argues that the idea is the key driver for brand engagement, implementation, and sustainability....
The world in your hand: how to manage a multinational, multi-cultural team
Tom Otton is MD of digital communications agency Create Media Group. He discusses here the complexities that a global workforce can bring to brand agencies and why it is worth getting to grips with cultural difference...
Rebel, alchemist or optimist: three ways to ride the next wave of food brands
Zoran Svetlicic, partner at Singaporean agency Shift, discusses the rise of alt-protein food brands in the Southeast Asian city-state and how their strategies differ....
Branding is constant
Richard Stenlake, founder and CEO of Made Agency, argues that as the digital age speeds up change, so too will it speed up the evolution of brands. There is often a l...
Just my type
A collection of NFTs created by artists from around the world in collaboration with Monotype – including Paula Scher and Margaret Calvert – launched the iconic typeface Helvetica into the Web 3.0. Charles Nix, creativ...
Is it the right time for you to rebrand your business?
Rachel Muscat-Rahmé, general manager at The X/OVER Agency, explains the benefits to top global companies of rebranding, and asks when the time might be right for your organisation to do the same....
Wide of the marque
The automotive industry is undergoing a branding overhaul as its vehicles adopt more digital services, but at what cost? David Benady investigates whether car brands are starting to lose their appeal....
“I never thought you’d go in-house”
Emily Matthews, head of creative at leading Australian property developer Fortis, explains her experience of moving to an in-house design team, and why this may lead to more creative opportunities....
