With the Connecticut-based food company having given all its profits to charity over the past four decades, Turner Duckworth’s role in the project was to introduce a younger generation to the philanthropic endeavours...
Transform
Smarter recession marketing takes an investment in brand and creative
Greg Gibson, partner and CCO of independent creative agency Grizzly, explores why leading with your brand can be the difference between surviving and thriving during an economic downturn....
GLOCK designs premium look for Fever-Tree advent calendar and Christmas crackers
London-based creative agency GLOCK utilised bold botanical illustrations to wrap the exterior of the drink mixer brand’s Ultimate G&T Advent Calendar. The agency was also responsible for designing a collection of...
JDO establishes premium identity for award-winning tequila brand
In designing Olmeca Altos Margarita Classic Lime, global design agency JDO sought to create an authentic touch which could separate Altos from the crowd in the brand’s first foray into the ready-to-serve market. Embol...
Branston Beans visual identity reimagined by The Brand Nursery
Based in Leeds, England, The Brand Nursery used ‘The Tastier Choice’ as the core brand concept in giving Branston’s British audience a reason to pick up its beans over competitor brands and own labels. The agency atte...
Advice to new brands: find investors that bring more than money
Adrienne Little, co-founder of London-based agency And Rising, questions the importance of venture capital to emerging brands in the current market compared to the wisdom investors can bring....
GLOCK modernises New Zealand vodka brand 42BELOW
Following on from its first project with 42BELOW over a decade ago, the London-based creative agency sought to capture today’s drinkers by refreshing the brand identity. Key to GLOCK’s work was designing a tone of voi...
MassiveMusic opens Dubai office
The international creative music agency’s latest expansion follows on from opening an office in Warsaw, Poland in 2021 along with the acquisition of Sydney and Singapore-based Song Zu by parent company Songtradr earli...
B&B Studio designs brand for Rita Ora’s new athleisure venture
Tasked with creating the brand positioning, strategic direction, brand name, brand design and packaging on behalf of the British singer-songwriter, B&B Studio opted on naming the new brand ‘Humans Being’. The logo...
The dynamics of modern design
Landor & Fitch’s president of APAC, Jonathan Cummings, and former CCO, Tim Greenhalgh, discuss how modern design can reflect the needs of contemporary society, business and brands in Asia today....
