Following a dog ownership boom in the UK, Harringtons wanted to ensure it remained ahead of the competition in the category by evolving its brand in line with customer’s changing needs. Targeting better on-shelf stand...
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Intellectual property: should brands get metaverse ready?
Mark Caddle, partner and trade mark attorney at European intellectual property firm Withers & Rogers, discusses some of the legal issues brands are facing following the advent of the Metaverse....
Everland designs purposeful new identity for Danish cycling brand Kildemoes
With the aim of pushing back against the success of new brands and other forms of transportation, Kildemoes turned to global FMCG design agency Everland. Designing a new tagline, ‘A Life in Motion’, the agency also re...
How brands can stay front of mind in an era of continuous disruption
Daniel Todaro, managing director at creative customer experience marketing agency Gekko, advises readers on what is driving consumers during these difficult times and how brands might best react....
London-based Free The Birds designs new brand world for Erno Laszlo
The global luxury skincare brand company sought the help of Free The Birds to elevate its position as a pioneer in the wellness skincare space through a new brand identity and positioning. In a bid to refine the brand...
The method for brand naming
Tim Dove and Sarah Bonnefoy, respectively the strategic director and senior brand strategist at New Zealand-based Re:Brand, argue the importance of adopting a good naming strategy to the success of a brand. They offer...
The metaverse is a game. Turning back climate change is not
Paul Domenet, partner and communications creative director at Free The Birds, questions the prioritisation of emerging technologies, such as Web3, over combating climate change....
Bombay Sapphire Special Edition rebrand honours iconic artist Jean-Michel Basquiat
London-based Knockout, which specialises in drinks and spirits brand design, sought to pay homage to Basquiat by showcasing his piece Untitled (L.A. Painting) on the brand’s new Special Edition bottle. Keeping in line...
How can brands use sound and music to better empathise with consumers?
David Courtier-Dutton is the CEO at British sonic branding testing company SoundOut. He makes the case here that music is the best way for a brand to lift people’s spirits in difficult times....
British agency Robot Food redesigns pet care brand YuMOVE
Attempting to position the brand towards a new breed of ‘pet parenting’ owners, Leeds-based Robot Food’s global rebrand work involved designing a brand architecture to bring all products under the YuMOVE name. The age...
