Following on from Firebelly’s brand strategy and visual identity work which began in 2020, the Newberry’s redesigned website has finally been revealed. With the aim of reimagining and redesigning the library’s website...
Transform
Is there a new love story between brand and demand marketing?
Jacqueline Alexis Thng and Dency Cheng, respectively a partner and senior engagement manager at Prophet, explain their company’s approach to brand and demand marketing and how the right balance can be struck between t...
Lewis Moberly crafts digital-first campaign for Lambay Castle Prestige Edition
The Irish Whiskey brand turned to premium spirits design experts Lewis Moberly to tell the story of its provenance by tying the product’s characteristics with the personality of Lambay Island. Along with designing a ‘...
The emotional effect of the voice in effective sonic branding
Johanna Cranitch, creative director at MassiveMusic, makes the case that the human voice could be the most effective instrument for a company’s sonic brand. Sonic Bra...
Smith+Village challenges industry clichés in rebranding Ridgeview Wine Estate
With the English wine company embarking on a new path of becoming a lifestyle brand – having been known as a producer throughout its 27-year history – it launched its new hospitality venue Rows & Vine. The agency’...
Kleenex tissue range refreshed by Hulsbosch
Designing the newly evolved facial tissues brand range on behalf of parent company Kimberly-Clark Australia, the strategic branding and design agency’s work aimed to enhance preference and engagement as a desirable do...
Eager Drinks rebrand challenges industry’s exaggerated health and freshness claims
London-based Ragged Edge was tasked with reflecting the shift in Eager Drinks’ business model of selling its range of eight juice drink products to general consumers, as well as bars. Opting to embrace the truth that...
Genuine transformation requires genuine stakeholder engagement
Peta Quirk is the strategy partner and co-owner of independent strategic consultancy Brand Council. She argues that when it comes to tangible transformation, it’s critical to understand each of your stakeholders’ genu...
San Francisco public radio station KALW rebranded by COLLINS
With the Bay Area local radio station’s 80th anniversary fast approaching, it sought the help of COLLINS to design a new identity which could launch the brand forward into the next 80 years. Drawing inspiration from t...
FutureBrand designs new stigma-breaking brand vision for HearUSA
The global brand transformation company recognised that HearUSA, which aims to provide excellence in hearing care, required a new direction which could attract a younger audience. In designing bold brand vision ‘Sound...
