• Transform magazine
  • February 22, 2024

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Hospitality branding: current trends and how branding can lead to venue success

Naomi Ross Headshot

Naomi Ross, director at Sydney-based social media, marketing and design agency Distil, discusses how branding might be one of the ways companies within the hospitality sector can stand out from competitors and garner...

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How Primark is tapping into consumer sentiment to win this Christmas

Thumbnail Stephen Ardern Square

Stephen Ardern, managing director at British brand agency Continuous, discusses his company’s latest project with Primark, and how the work was informed by the UK’s economic woes....

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Is your DTC brand recession-ready?

PSW

With the US economy enduring a tricky spell, partner and creative director at Big Day, Peter Sayn-Wittgenstein, describes how DTC brands can make the most of these difficult times....

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Leading Chinese healthcare spirit brand redesigned by JDO

Thumbnail JING HEALTHCARE NO.1

The global brand design agency attempted to utilise precision, reverence and artistry when reimagining Jing Healthcare No. 1’s identity in order to appeal to an ‘elite’ audience of health-conscious consumers. JDO craf...

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The golden age of packaging is in the digital age

Philip Hwang

Philip Hwang is head of strategy, APAC at global brand experience agency SGK. He argues that digital commerce has given packaging more—not less—freedom to stand out than ever before. And that great marketers know how...

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Principals designs brand for Australia’s new Biodiversity Council

Biodiversity Council

Aiming to be recognised as the peak scientific voice for Australian biodiversity, it tasked the agency with designing a brand which could simultaneously garner credibility as well as demonstrate the vibrancy and varie...

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FutureBrand creates brand identity for Sydney waterfront precinct

Western Sydney Lakes 1

Western Sydney Lakes, the new waterfront leisure, lifestyle, recreation and business destination located on the banks of the Nepean River, appointed FutureBrand to design a brand which could realise its vision of beco...

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Inertia is the ultimate enemy for any brand

EF Daniel Wade (1)

Daniel Wade, co-founder of creative agency EveryFriday, argues that consumers are rethinking their spending habits during these economically difficult times. He discusses how brands can move their audiences into actio...

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Creative Spark designs identity for Café Del Mar’s spirit range

Both 01

With the iconic Ibizan bar launching its own range of spirits, it sought the help of Manchester-based strategic branding agency Creative Spark to design a visual identity that could encapsulate the character of the Me...

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First aid for brands

Alice Dall Design Bridge

Alice Dall, strategy director at Design Bridge Singapore, makes a case for creative strategy in brand (re)design. When it comes to first aid, there is a helpful mnemo...

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