• Transform magazine
  • July 15, 2024



Strategists and creatives – AI can’t take your job. But it might make you suck at it

Mark Diamond (1)

Mark Diamond, ‘hopeful saboteur’ at London-based brand agency Saboteur, offers a razor-sharp rebuttal to the idea that AI is set to replace brand designers anytime soon. But, as Diamond argues, that doesn’t mean the i...

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Bold Unmind rebrand by Ragged Edge aims to change workplace culture

01 Unmind Raggededge

Designed around the idea ‘Change you can feel’, the new Unmind brand hopes to revolutionise workplace wellbeing. In reimagining the mental health service’s brand, London-based branding agency Ragged Edge rejected a pl...

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Listen up: How sonic branding can drive growth for MENA brands

Pierre Carnet MM Profile Picture Final

Pierre Carnet, managing director at MassiveMusic Dubai, discusses the power of audio branding and explains the untapped potential of sonic branding in the MENA region....

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Rewrite to get it right

David Kirkland

David Kirkland, executive creative director and co-founder of KNOW Creative, describes how his agency’s free roaming nature allows it to ruffle feathers and create value for its partners....

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Mastering the art of AI

Sebastianklein Headshot BW

Sebastian Klein is the co-founder and creative director at global design agency Ochre. He assesses the benefits of AI while also recognisable the hefty challenges it presents to the world of brand design....

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AI inspo and the future of font pairing

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Terrance Weinzierl, creative director at Monotype, discusses how AI can transform the daily workflow of designers by providing fresh, informed inspiration in font pairings, and how it aids the speed and quality of fon...

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WPP acquires amp sound branding


The global sonic branding agency, which was purchased for an undisclosed fee, is set to join WPP’s global brand consultancy Landor & Fitch. Citing the field of di...

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What does it take to successfully localise a brand for the Asian market?

Ryan Molloy

Ryan Molloy is the CEO of full-service digital marketing and e-commerce agency RedFern Digital. He explains why it is important for brands to localise in Asia and discusses the various ways brands can be taken serious...

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Free as a bird

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Following the news that Elon Musk is set to stand down as Twitter CEO, could a rebrand be just what the social media firm needs? Transform gets the thoughts of experts in the brand and design community....

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Brands for lives


Paul Docherty is the creative director at Skyne, Dubai. He discusses his agency’s projects with Sudanese brands Morouj and Al Farasha, and how they imbibe the unique culture of their home nation....

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