Anja Bauer, director of brand strategy and creative director at Fabular, chats to Transform about life in the Croatian capital of Zagreb, how the agency crafts enticing brand names and what the future of brand design...
Transform
New brand identity introduces QMS Medicosmetics into the world of D2C
The redesign by London-based agency Free The Birds was used as part of a shift in priorities, with QMS Medicosmetics turning its attention to its brand identity. Though unique for the beauty industry, the black and wh...
Angus’ A-Z of logos: National Theatre
Pentagram partner and creative director Angus Hyland describes his love for the ‘beautifully brutalist’ and ‘deceptively simple’ National Theatre logo. When a company...
Beauty in authenticity: the nuances in designing new and heritage brands
Fabio Molinaro and Roberto Decio, creative director and strategic planner at Milanese branding studio Robilant, delineate how to develop a brand story for a new-to-market brand versus a heritage brand and explain the...
Beyond endorsement: The rise of bespoke talent partnerships in luxury brand building
Oisin James Deady, co-founder of creative content agency TwelveA.M., argues modern consumers demand more meaningful connections. That being the case, companies must carefully choose talent partnerships that genuinely...
Five minutes with Maor Ofek
Maor Ofek, founder at brand consultancy Side St, chats to Transform about why brands in the food tech startup world need to be more daring with their brand and marketing....
Angus’ A-Z of logos: Montblanc
Pentagram partner and creative director Angus Hyland discusses why the Montblanc logo piques his interest. While occupying the same luxury territory as celeb favourit...
New Sága Juicy IPA design features Nordic goddess
The can’s visual identity, by brand design agency Favorite Child, was crafted on behalf of Summit Brewing, forming part of the US company’s Sága Goddess Series. The Juicy IPA depicts the Nordic goddess as jubilan...
50,000feet design commemorates Philippe Petit’s Twin Towers highwire walk anniversary
The 50th anniversary event, named Towering!!, featured the French highwire artist recreating his World Trade Center walk from 1974, this time performing at The Cathedral Church of Saint John the Divine in Manhattan, N...
The return of the trickster
Steph Thomas, brand strategist at London-based brand design agency FreshBritain, discusses the idea of the ‘trickster’ brand archetype, and why it’s making a comeback....
