The San Francisco and New York City-based brand agency was tasked with designing a campaign for Hartz-owned wet cat treats brand Delectables, which Cutwater achieved by debuting an orange tabby as the all-new hero cat...
Transform
Oat brands new British comedy festival Laughterama
With the help of illustrator James Daw, the design studio’s work hoped to convey the lively and unique nature of Castlefield Bowl, a venue in Manchester where the five-night festival was hosted in September. The disto...
Turner Duckworth refocuses Newman’s Own brand
With the Connecticut-based food company having given all its profits to charity over the past four decades, Turner Duckworth’s role in the project was to introduce a younger generation to the philanthropic endeavours...
Smarter recession marketing takes an investment in brand and creative
Greg Gibson, partner and CCO of independent creative agency Grizzly, explores why leading with your brand can be the difference between surviving and thriving during an economic downturn....
GLOCK designs premium look for Fever-Tree advent calendar and Christmas crackers
London-based creative agency GLOCK utilised bold botanical illustrations to wrap the exterior of the drink mixer brand’s Ultimate G&T Advent Calendar. The agency was also responsible for designing a collection of...
JDO establishes premium identity for award-winning tequila brand
In designing Olmeca Altos Margarita Classic Lime, global design agency JDO sought to create an authentic touch which could separate Altos from the crowd in the brand’s first foray into the ready-to-serve market. Embol...
Branston Beans visual identity reimagined by The Brand Nursery
Based in Leeds, England, The Brand Nursery used ‘The Tastier Choice’ as the core brand concept in giving Branston’s British audience a reason to pick up its beans over competitor brands and own labels. The agency atte...
Advice to new brands: find investors that bring more than money
Adrienne Little, co-founder of London-based agency And Rising, questions the importance of venture capital to emerging brands in the current market compared to the wisdom investors can bring....
GLOCK modernises New Zealand vodka brand 42BELOW
Following on from its first project with 42BELOW over a decade ago, the London-based creative agency sought to capture today’s drinkers by refreshing the brand identity. Key to GLOCK’s work was designing a tone of voi...
MassiveMusic opens Dubai office
The international creative music agency’s latest expansion follows on from opening an office in Warsaw, Poland in 2021 along with the acquisition of Sydney and Singapore-based Song Zu by parent company Songtradr earli...
