• Transform magazine
  • July 15, 2024

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FutureBrand refreshes Nesquik brand mascot

Nesquik 2 Quickys World

Having been reimagined for a digital future by the global brand transformation company, Quicky’s new purpose and role revolves around being an ally to parents and having an active voice in important topics, including...

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What 1,000 CEOs say about purpose – and why activation is what matters most

Iago A

Iago John, senior consultant at independent consultancy Brandpie, discusses the interesting results from Brandpie’s 2022 CEO Purpose Report, and how purpose now guides strategy....

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Freedom and brands

Alex Clegg Saboteur

Alex Clegg, co-founder of London-based independent brand studio Saboteur, discusses how addressing freedom may lead to building stronger brands. At Saboteur our missi...

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The one thing that makes a branding agency stand out

Screenshot 2023 02 28 At 15.05.13

Alex Blyth is the managing partner at PR agency Red Setter. He makes the case here that specialisation is the one sure way for brand agencies to make a splash. It’s h...

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Marques out of ten

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Angus Hyland is partner and creative director at global design consultancy Pentagram. He underlines the importance of logos to brands which, in recent times, may have been forgotten....

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A kick-start for start-ups: good branding

Written By Matteo Di Iorio, Associate Partner, Creative & Brand

Matteo Di Iorio, associate partner at Interstate Creative Partners, provides insight on how adopting a good strategy and a strong brand identity is crucial for start-ups....

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Brands as acts of leadership

Christian Headshot

Christian Purser, CEO at Interbrand London, argues purpose (or brand leadership) should become a key consideration for brands seeking future success. This year, again...

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A new brand is like a newborn

Steve Hickson – Fleishmanhillard

Steve Hickson is executive creative director of Ensemble Studio, FleishmanHillard UK’s design and creative studio. He discusses how a flexible but consistent approach from creative agencies can help clients embrace a...

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Using intent to navigate the complexities of brand communities

Mike Fantis Hi Res

Mike Fantis, VP and managing partner at London-based DAC Group, explores the complexities of brand communities and explains how to match intention to the right community....

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Balancing features and feelings

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Robin Kadrnka, strategy director at London-based design agency Together Design, discusses how, for her technology sector clients, there exists a familiar struggle between hearts and minds when it comes to branding....

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