Transform

Following the meteoric rise of AI, Nanne Bos, chief communications and brand officer at Aegon, argues branding is about securing relevance in the systems that guide human choice....

Anna Celmina, customer strategy partner at Corebook°, explores how, without strong, living governance to manage change and prevent drift, even the most carefully built brands can quickly fragment....

Having celebrated the transformative power of brand strategy and design across the continent for the past 17 years, Transform is once again delighted to announce the winners of the Transform Awards Europe. The region’...

Philip Davies, president, EMEA at Siegel+Gale, explains how, in complex environments like airports, simplicity comes not from removing information, but from designing systems that make the right signals instantly reco...

Derek Walker, creative director at SGK, describes the importance of crafting brand experiences that truly resonate with audiences. Nostalgia is a powerful drug. It be...

Dean Hazelgrove, founder and strategic creative director at Collective Objective, discusses his agency’s Transform Awards-winning work for International Grammar School. The project underlined his belief in values, goa...

Katie Osborn, founder and principal wayfinding strategist at Via Collective, argues wayfinding is more than mere plaques or arrows. Instead, she argues, it requires empathy, foresight and a deep understanding of human...

Ahead of Valentine’s Day, Transform readers reveal the brands they have always loved, and what they find so enticing about them....

Vincent Roffers, head of strategy at New York-based creative agency Agenda, explores the real reason why so many M&A deals underperform. After a challenging few y...

Pierre Nabhan, co-founder of JoosNabhan, explores why Europe must become its own brand once again. At the 2026 World Economic Forum, voices from Mark Carney to Emmanu...