• Transform magazine
  • June 21, 2024

Top

Transform

Design and cross-cultural dimensions

Headshot

ADinB’s creative director and partner, Hala Sabbagh, argues for the importance of cross-cultural thinking in the MENA region. Design has always solved problems, but t...

Read More

Angus’ A-Z of logos: ABBA

Angus Monthly Article A

In the first of his monthly Transform columns on the A-Z of logo design, Pentagram’s partner and creative director, Angus Hyland, explores the logo origins of everybody’s favourite Swedish band, ABBA....

Read More

How to confidently validate a new idea

Gcalacouris

Greg Calacouris, strategy lead at Work & Co, explains why starting with a hypothesis to test with research can get you to a great product faster. When research ge...

Read More

The evolution and significance of branding

Mark Rollinson

Mark Rollinson, chairman of Abu Dhabi-based creative communications agency All About Brands, explores the history of branding and what it means for marketing today. B...

Read More

Why untethered brand design is the magic to creating customer-centric experiences

Rick Nugent

Rick Nugent, head of design and innovation at Omnia, discusses the importance of brand designers untethering themselves from everyday assumptions. So, another year… a...

Read More

Chuck Studios uses sound to differentiate Miller Genuine Draft

Chuck Studios Miller 3

The Amsterdam-headquartered global creative production company sought to create a distinct ‘Culinary Identity’ for the Molson Coors beer brand. In doing so, it visually differentiated Miller by drawing inspiration fro...

Read More

The fear factor: Why brands dread change

Ibrahim Lahoud ( Strategy Director & Head Of Insight)

Ibrahim Lahoud, strategy director at Dubai and Riyadh-based consultancy Brand Lounge, explains why brand owners may worry about adopting change as well as how brand experts can overcome these doubts....

Read More

Web3 in action: Skyne presents real-life cases of future-forward branding

Dennis De Rond

Dennis de Rond, founder of international strategic branding and design firm Skyne, discusses the Web3 movement and how his agency successfully utilises these technologies for clients. Recently, at the Transform Awards...

Read More

Finding awesome

Vincent Roffers High Res Copy

Vincent Roffers, partner and head of strategy at independent brand agency Agenda, discusses the difficulties B2B brands face, before offering advice on how they can make their brands unmistakably ‘you’....

Read More

Strategists and creatives – AI can’t take your job. But it might make you suck at it

Mark Diamond (1)

Mark Diamond, ‘hopeful saboteur’ at London-based brand agency Saboteur, offers a razor-sharp rebuttal to the idea that AI is set to replace brand designers anytime soon. But, as Diamond argues, that doesn’t mean the i...

Read More