Household brand Jaffa, known for its citrus products, is expanding its portfolio and introducing other fruits such as melons and pineapples. London-based agency Earthling designed the new look that reflects the brand&...
Transform
Sustainable self-care brand, Postcard, subverts common beauty brand identities
Partnering with UK-based creative agency Robot Food, Singapore-based beauty brand Postcard has refreshed its identity and strategy to appeal to global consumers who just want to enjoy treating themselves to self-care....
Financial platform Robinhood introduces new minimal visual identity
Robinhood, a US retail broker that offers everyone access to the financial markets through commission-free trading, has started rolling out a refreshed visual design that signals its future intentions. Expressing the...
Angus’ A-Z of logos: 007
Pentagram partner and creative director Angus Hyland takes his shot at explaining the story behind the charming and witty James Bond ‘007’ logo. For obvious reasons,...
Manchester’s history inspires new district identity
Global design agency Pentagram has launched a visual identity for Sister, the brand new technology, science and community hub in the UK’s second city. The ambitious development, the result of a partnership between The...
Data analysis company Sonder brings human narrative to rebrand
The project, led by digital-first studio OHMY, based in Warwickshire, UK, aimed to make data analysis digestible on behalf of Sonder, formerly Consumer Insight. After two decades and a significant internal positioning...
DixonBaxi shapes new identity for music tech brand Roli
London-based creative agency DixonBaxi worked with Roli's founder, Roland Lamb, to form a brand identity that would inspire musicians. The insight that while all musicians and groups are different, they are united...
Clarins launches digital travel retail experience
In partnership with international design consultancy Lonsdale, Clarins has created an interactive pop-up in Hainan’s Sanya Phoenix International Airport to appeal to the sophisticated taste of Asia’s Gen Z consumers....
Smashburger reveals new brand aesthetic to reignite guest interest
Partnering with creative network agency X&O, Smashburger sought to more clearly communicate its offering after years of inconsistent brand identities. Its new cohesive brand aesthetic infuses the story of its root...
Budapest fashion house Nanushka unveils rebrand
London-based creative studio Any Other Name partnered with Nanushka to launch a rebrand that balances both the traditional and modern. The project features new assets across various brand touchpoints such as a new log...
