• Transform magazine
  • December 12, 2024

Top

Handmade fashion accessories brand Flat Fifteen undergoes playful transformation

  • Chooch Packaging Detail V1
  • Chooch Packaging Tape V1
  • Chooch Packaging V1
  • Chooch Thank You Cards V1
  • Chooch Swing Tags V1

Undertaken by London-based design agency amStudio, the project reflects the brand’s evolving nature towards being solely focused on fashion accessories. By renaming the brand ‘Chooch’ – the nickname company founder Francesca Kappo was given by her uncle – the new identity evokes warmth and approachability. Appearing across its packaging, website and social media, hand-painted illustrations are key to the new design system and underline the brand’s authentic nature.

alt
alt
alt