• Transform magazine
  • November 05, 2024

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Honda Powersports creates immersive website

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Honda Powersports, the division of the Japanese conglomerate that sells motorcycles, scooters and ATVs, worked with Gravity Global to redesign its website. The full-service agency used Honda’s data, user feedback and conversion rates for the foundations of the redesign. To bring excitement to the prospect of owning a Powersports vehicle, the website features moving animations and designs. With elements such as realistic CGI environments for the 3D Configurator Tool, a navigation section and contextual links, the website showcases the brand’s personality and passion for high-performance.

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