• Transform magazine
  • October 05, 2024

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Essen International infuses science aesthetic into new biotech brand

  • Syenex OOH (1)
  • Syenex Mobile (1)
  • Syenex Some

Syenex, a company within the field of biotech, provides biotechnologists with access to synthetic tools for drug development. Global design studio Essen International has developed a new brand positioning, design and identity for the market newcomers to attract high-quality employees and be perceived as a dependable partner for clients. With the company offering access to top-tier targeted viruses and making them accessible to all gene- and cell-therapy developers, Essen sought to create a comprehensive visual system that resembles a modular-based framework and endless possibilities. Even the new typeface is bio-inspired, while an abstract interpretation of DNA was also utilised to serve as a futuristic brand asset.

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