Back for a tenth consecutive year, the Transform Awards North America has officially revealed its 2024 shortlist. The awards celebrate the transformative power of brand strategy, creativity and design throughout the r...
Jack Cousins
Famous London hat maker reveals charming brand update
Crafted by British design consultancy Counter Studio, Awon Golding’s new identity sought to be strong and quiet. It was concluded a successful brand revision for the milliner would show off its designs without having...
The Working Assembly creates flavourful redesign for Nufs baked snacks
The gluten-free, dairy-free and seed oil-free snack brand developed a new packaging system with the help of New York-based branding agency The Working Assembly. The redesign aims to embody the Nufs mission ‘Have fun w...
MullenLowe unites US offices to form new design studio
The London headquartered marketing communications company brought together its Boston, New York and Los Angeles design practices in a bid to highlight the firm’s commitment to crafting an holistic approach to creative...
US edtech company HMH graduates from textbooks
The 200-year-old heritage brand underwent an identity overhaul at the hands of global creative consultancy Lippincott to highlight its efforts at shaping the future of education. Now a digital-first innovator, the bra...
British flexible workspace company Spacemade rebranded for cohesivity
Spacemade called on London-based creative agency Wildish & Co., who designed a new identity based around the concept of ‘meaningful connections’. This aims to reposition the firm from primarily appealing to instit...
AOK’s first audio brand denotes closeness and empathy
Germany’s largest health insurer called on Berlin-based audio branding and motion design agency why do birds to create a sonic identity that could exist on top of the brand’s 2023 visual identity update....
The National Ballet of Canada unveils ‘inviting’ rebrand
Marking the brand’s first redesign in almost two decades, the project saw Bruce Mau Design craft a new identity to reposition the organisation as creative, inclusive and bold. The Toronto-based design agency adopted a...
Transform Awards MEA 2025 open for entries
Still the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design, the Transform Awards Middle East and Africa recognises best practice in corporate, product...
Robinsons’ premium squash brands repositioned for adult appeal
The iconic British fruit drink brand – owned by Britvic – turned to independent brand design agency Bloom to reimagine the identities of its Cordials and Creations ranges. The redesigns now offer a more fresh, modern...