With the UK black tea category suffering from long-term decline, PG Tips sought to stimulate demand with the launch of a new blend. Boundless Brand Design was brought onboard to craft an updated brand identity that al...
Jack Cousins
Carling introduces new badge design with football-inspired refresh
Updating its identity to fit in with modern British beer culture, heritage lager Carling sought the help of long-term collaborators BrandOpus. The global branding agency focused on the language of community, quality a...
Best Global Brands 2026: Nvidia identified as fastest-growing brand
Interbrand’s Best Global Brands 2026 identified technology as the biggest driver of value creation in this year's ranking. US AI leader Nvidia was the big winner...
Trustpilot builds new identity around the stories behind the stars
After nearly two decades of connecting consumers with businesses, online review platform Trustpilot has undergone a brand transformation led by global design agency Further. Its new identity is inspired by the geometr...
New Creative Trade Forum to champion UK creative exports
The organisation aims to bring government and industry together to convert UK creativity into commercial growth. According to the Department for Culture, Media and Sp...
PLG’s brand unified following 26 acquisitions in six years
With its portfolio rapidly expanding, ProductLife Group (PLG) turned to FutureBrand to devise a unified global brand transformation. The global brand design agency developed PLG’s new positioning around the concept of...
The Scoop with Georgina Leigh-Pemberton and Miles Marshall
Global design agency Turner Duckworth is behind some of the world’s most recognisable brand identities, from Coca-Cola to Amazon and McDonald’s. Transform speaks to managing director Georgina Leigh-Pemberton and execu...
Inside WPP: Brand and design in the AI era
Having spent 12 years at leading brand consultancy Landor, including six as global CEO and two as WPP’s chief client officer, Jane Geraghty was appointed global CEO of WPP Brand & Design earlier this year, alongsi...
Postcard from Johannesburg
In 2019, Scott Clephane founded the proudly South African brand and digital design agency Epic Lion. Here, he chats to Transform about his agency’s recent work and the creative scene in Johannesburg....
The drive for distinctiveness: How to outcompete the copycats
From supermarket shelves to TikTok's ‘dupe culture,’ leading brands are facing growing competition from products deliberately designed to evoke them. Jack Cousins investigates this phenomenon and explores how orig...
