South Korea’s national carrier called on global creative consultancy Lippincott to reimagine its branding for just the second time in the company’s history. With the last redesign occurring in 1984, the project’s ulti...
Jack Cousins
Seattle Chocolate rebranded as Maeve in bid to expand beyond US city
Having been around for three decades, the ethical chocolate brand wanted to capitalise on its potential by reengineering its brand to appeal nation-wide. Independent brand and packaging studio The Young Jerks was brou...
Digital document library Scribd rebrands in bid to propel growth
A sub-brand of Scribd Inc, Scribd exists alongside ebooks and audiobooks platform Everand and professional content platform SlideShare. Independent branding and design studio Mother Design was called on to launch a ne...
Shortlist announced for 2025 Transform Awards MEA
Transform magazine is proud to announce the shortlist for the 2025 Transform Awards Middle East and Africa. Now in its 12th year, the awards programme remains the only place that celebrates the transformative power of...
English town Barrow-in-Furness’ transformation set to redefine its future
Branding agency Forepoint worked closely with Team Barrow to create Barrow Rising, a movement that aims to unite the town within a single vision that generates long-term impact. The project’s focus involved developing...
England’s Science and Industry Museum unveils Operation Ouch! exhibition
The hit BBC TV show, which has been running for over a decade, partnered with the Science Museum Group to create an immersive, non-linear experience. The exhibition at Manchester’s Science and Industry Museum was deve...
Lippincott crafts Humane World for Animals brand to battle identity confusion
Previously known as the Humane Society of the United States, the various identities of the animal protection nonprofit and its affiliates were unified as a global brand. Creative consultancy Lippincott was responsible...
From hazelnuts to harmony: Nutella unveils sonic brand
The iconic cocoa spread, owned by the Ferrero Group, required the help of international creative music agency MassiveMusic to design a sonic identity capable of leveraging the brand’s undeniably positive nature. The a...
Life Fitness / Hammer Strength undergoes empowering dual strategy rebrand
The US company, which comprises fitness brands Life Fitness and Hammer Strength, sought the help of British creative agency Syn to cement itself as a market leader. The newly unified corporate identity underlines inte...
Paper with a smile: GF Smith reveals colourful new design
British paper manufacturer GF Smith turned to branding and communications agency Templo for its first rebrand in over a decade. Following an exploration of GF Smith’s people, culture, values and purpose, Templo create...
