The iconic cocoa spread, owned by the Ferrero Group, required the help of international creative music agency MassiveMusic to design a sonic identity capable of leveraging the brand’s undeniably positive nature. The a...
Jack Cousins
Life Fitness / Hammer Strength undergoes empowering dual strategy rebrand
The US company, which comprises fitness brands Life Fitness and Hammer Strength, sought the help of British creative agency Syn to cement itself as a market leader. The newly unified corporate identity underlines inte...
Paper with a smile: GF Smith reveals colourful new design
British paper manufacturer GF Smith turned to branding and communications agency Templo for its first rebrand in over a decade. Following an exploration of GF Smith’s people, culture, values and purpose, Templo create...
Transform Awards Europe 2025 ‘Special Recognition’ categories see six contenders vying for glory
First introduced to the Transform Awards in 2023, the ‘Brand Strategist of the Year’ and ‘Creative Director of the Year’ categories have since become a couple of the most highly anticipated ahead of the awards night....
New company Raising Digital Citizens to help parents and children foster a healthy digital culture
The Danish company sought the help of London-based Greenspace to craft its brand strategy, narrative and visual identity. The creative consultancy designed the brand idea ‘Play to a better future’, aimed at raising co...
Yeo Valley Organic reveals fresh new brand identity and packaging design
The project saw the British organic dairy company team up with B&B Studio to devise a new strategy aimed at reimagining its visual identity and brand architecture. The updates by the London-based brand design agen...
Oxford United rebrand aims to resonate beyond the pitch
The English football club, based in the historic city of Oxford, currently plays in the EFL Championship, the country’s second-highest football division. It turned to creative agency LoveGunn to craft a new brand iden...
Vietnamese sneaker brand redesign champions nation’s cultural heritage
Biti’s Hunter, a footwear brand founded in Vietnam over 40 years ago, has successfully staged a comeback over the past few years. Its rebrand was undertaken by Ho Chi Minh City-based M — N Associates, which aims to ho...
Parkinson’s UK rebranded to better reflect community needs
The charity exists to support the 150,000 people in the UK affected by the neurological condition. Its project with London-based creative and brand agency Red Stone led to a new brand proposition: ‘Pushing for better....
Revised Walmart brand embraces evolution and legacy
With its origins dating back to 1951, Walmart has since become a multinational retailer operating in 24 countries. A brand update was required to reflect the company’s evolution, with the last changes having been made...