Jack Cousins

London has been named as the world’s best city brand for a second consecutive year by Brand Finance’s Global City Index. The independent brand valuation consultancy cited ‘Familiarity’ and ‘Reputation’ as key metrics...

Emma Baines chats to Transform editor Jack Cousins at Paradigms 2024 about life as an in-house creative, working in Europe and her favourite project to date as global head of creative at Tony's Chocolonely....

From fintech to medtech, a vibrant and competitive landscape has meant reputation, credibility and vision are competitive advantages that simply cannot be ignored by brands operating in these sectors. A recent Transfo...

'Cell Yourself' is a fictional consumer healthcare product created in a collaboration between The Liminal Space and a medical law professor at the London School of Economics. Its aim is to engineer public conv...

Fresh from giving an excellent talk at the 2024 Brand New Conference in Salt Lake City, US, on their agency’s history, M — N Associates co-founders Lan Mai and Duy Nguyen sit down with Transform. The pair talk about t...

Still the only awards program in the region to celebrate the transformative power of rebranding and brand development, the very best work in the field was celebrated last night at the Transform Awards North America 20...

Back for an 11th year, and still the only awards programme in the region to celebrate the transformative power of rebranding and brand development, the Transform Awards Asia recognises best practice in corporate, prod...

Back for a fifth year, the programme reflects the agencies and creative teams which exhibit the very best in brand strategy and development in the region, with categories focusing on strategy execution, content and ev...

Visual assets still dominate brand design, with sound, taste, touch and smell often just a cursory afterthought. If harnessing the four forgotten senses leads to greater brand salience, are companies wasting a huge op...

The disability charity, which has operated in England and Wales for over 70 years, teamed up with global creative agency Dragon Rouge to refresh its brand. The project saw Scope’s identity altered to better reflect th...