• Transform magazine
  • February 24, 2021

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Five minutes with Paul Archer

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Paul Archer, managing director and founder of Duel, a brand advocacy platform that helps brands grow organically through word-of-mouth, speaks to Transform magazine about the steps brands must undertake to combat the...

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Five minutes with Marcel Wijnen

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Marcel Wijnen, new creative director of Sydney-Based creative agency Hulsbosch, speaks to Transform magazine about the role innovation and digitalisation play in future projects the agency will take on, the difference...

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#NewBrandMonday: 1 February

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Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

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Five minutes with Charli Nordone

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Charli Nordone, group creative director at brand language agency The Writer, speaks to Transform magazine about how having a distinctive tone of voice helps brands resonate with the right people and target a certain a...

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Dixa launches refreshed brand and website

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Global customer services software company Dixa worked with London-based agency Structure to refresh its brand and website. This has helped it to strengthen its proposition and elevate and align its visual identity wit...

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Almarai updated packaging ranges of four product brands

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The Almari Group, the world’s largest dairy company, worked with branding and design agency Lonsdale to reinforce its position as a regional leader through a meaningful new packaging design for its four product brands...

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Tech brands get even stronger as result of Covid-19,report shows

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The Covid-19 effect, which has accelerated digital transformation trends like cloud-based tech and streaming, has reinforced the dominance of technology first brands. A report by Interbrand, ‘Connect in the decade of...

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#TransformTuesday: 26 January

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Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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#NewBrandMonday: 25 January

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Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

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Kia launches new brand purpose through ‘movement that inspires’

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Global mobility brand Kia, formerly known as Kia Motors, announced a new brand purpose and future strategy during a digital showcase event last week. The new identity is centred around the brand slogan ‘movement that...

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