• Transform magazine
  • October 20, 2020

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Elettra Scrivo

UN Global Innovation Index includes brand value for the first time

HK

For the first time in its 13-year history, the 2020 iteration of the United Nation’s Global Innovation Index, which provides detailed metrics about the innovation performance of 131 countries all over the world, inclu...

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#TransformTuesday: 8 September

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Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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#NewBrandMonday: 7 September

NBM Website 07:09 1

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

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#TransformTuesday: 1 September

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Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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#NewBrandMonday: 31 August

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Here is this week's newly launched brand! For more from #NewBrandMonday, follow @Transformsays on Twitter....

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Brand management in the age of hyper personalization

Sandeep Das (002)

As consumers increasingly engage with their brands on a personal level and brands have unprecedented access to consumer buying behaviours, brand offers have become hyper-personalised. However as Sandeep Das, senior pa...

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#TransformTuesday: 25 August

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Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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Five minutes with Jonny Westcar

Stormbrands Jonny Westcar Managing Director

The World Energy Council has provided a forum for people in the energy sector for almost 100 years. But it felt it was time to continue to open up the debate to people beyond its sector. The newly created WE Talks pla...

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#NewBrandMonday: 24 August

NMB Website 24:08 1

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

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Brands struggle to respond empathically to social change and global issues

BLM

While most brands seek to be more empathic to social change and global issues, many have struggled to respond effectively to recent events like Covid-19 and Black Lives Matter, new research shows....

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