Brittany Golob

With a year in the spotlight in 2008, Liverpool made headway in terms of changing its place brand. Now, over a decade on, it is reevaluating that strategy to prepare for a more collaborative, representative future pla...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Pursuing a strategy that transcends the use of digital as a simple tool or tactic, France’s Galeries Lafayette is creating a new kind of retailer that unites the digital and physical worlds to ensure a more authentic,...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

With the upcoming launch of a major infrastructural change, Greater Anglia needed the support of a new brand and communications strategy. Its rebrand introduces a brand character, a range of flexible assets and a clea...

For the Institution of Engineering and Technology, any new brand would have to be flexible, impactful and relevant for multiple audiences around the world. Brittany Golob reports on the organisation’s fresh approach t...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Reinventing a brand is not simply the process of crafting a new visual identity or audio brand or positioning strategy. Sometimes, reinvention – and transformation – requires a consideration of the company’s place in...